NIXI — the .IN domain manager — launches .IN television advertising campaign
In the past few years, the .IN domain has become one of the most popular Internet addresses in India, and today there are more than one million .IN sites! .IN sites are used to help promote Indian businesses and to sell goods to Internet users in India and around the world. These addresses have been especially effective for small businesses on the Web because they help them find new customers efficiently.
To build on that success, NIXI has just begun a comprehensive TV campaign that will encourage businesses of all sizes to get online and establish their Internet presence using a .IN domain. Covering all of India, the campaign invests tens of millions of rupees to build awareness of .IN addresses and help support those businesses that are already using a .IN domain.